In 2005, customer service expert Michael Stone travels to Cincinnati, Ohio to promote his latest book at a convention in a hotel. He is distant from everyone around him, whom he perceives as having an identical face and voice, including his wife and son. Michael practices his talk in his hotel room, but is haunted by the memory of an angry letter from his old flame, Bella, whom he abruptly left years ago. He arranges to meet her in the hotel bar; still angry, she is outraged by his invitation to his room and storms out. Going for a walk, Michael mistakes an adult toy store for a children’s toy store and tries to buy something for his son, but is fascinated by a Japanese animatronic woman.